With Our Proprietary New Sales Opportunity Calculator
Whether you need to fill a gap in your current plan or build one from scratch — set your premium target and see where the opportunity is.
Sold case data from 20+ carriers — premium benchmarks by product, size band, and territory.
Employer-level coverage gaps, broker attribution, and retirement plan data from Form 5500.
An eight-strategy framework built by Cliff Murch from 30+ years in group benefits leadership.
Each strategy identifies where employers and employees are underserved — and shows the revenue opportunity in closing those gaps.
Building a new plan? Use all eight. Filling a gap? Pick the one or two that fit your territory.
Methodology by Cliff Murch, Insight-360 · Former leader at Lincoln Financial Group and Unum
Develop relationships with productive brokers in your territory who can help more employers access the right coverage for their workforce.
Learn how to execute this strategyStrategy revenue
Brokers × employers × lines of coverage × premium per life × lives × participation
0 eligible lives × 0% participation, rounded to 0 whole lives at issue
Develop relationships with productive brokers in your territory who can help more employers access the right coverage for their workforce.
Learn how to execute this strategyStrategy revenue
Brokers × employers × lines of coverage × premium per life × lives × participation
0 eligible lives × 0% participation, rounded to 0 whole lives at issue
You're $1,000,000 away from your $1,000,000 premium target. Adjust your strategies above to close the gap.
Tell us what you want to achieve and we'll reach out to schedule a strategy session to review your plan together.
These AskGMS sold case benchmarks validate the premium assumptions used in the calculator above.
Unlock the complete sold case data table — 7 product lines across 4 employer size bands with premium-per-plan and premium-per-life benchmarks.
Source: AskGMS · Effective Date: 01/01/2024 – 09/30/2025
See how AskGMS market benchmarks and Benefeature employer intelligence work together to identify where you can bring the most value — and turn that into revenue.
The AskGMS + Benefeature integration is the only product currently in the market that combines carrier-level sold case benchmarking with employer-level group benefits intelligence.
Want the full breakdown of this methodology?
Read the complete how-to guide